Don’t abandon the invisible stakeholder

This blog post was published on TechRepublic on October 10th.

There are many stakeholders in a new software product, be it commercial off the shelf or an in-house application. By stakeholders I refer to the people who will ultimately engage with and benefit from the product.

Outside-in thinking tells us to be explicit about whom the stakeholders for our projects, and knowing that, to gain a clear understanding of their goals. There are, for example, at least the business line managers, the end users, and your own architecture and standards teams. But some stakeholders seem invisible to all but the most cautious development teams.

Who are these discarded souls?

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(Image attribution: http://flickr.com/photo_zoom.gne?id=355981408&size=s, by pedrosimoes7)